The Beef Checkoff and fifteen state beef councils won a major court victory as the U. S. District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA.
If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA's Kendal Frazier is wise to pass on.
Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”
Beef Checkoff committee members in each committee heard presentations from Checkoff contractors during its summer meeting. These detailed how programs, research and education have creatively changed to drive beef demand.