Brazil’s JBS SA, the world’s largest meatpacking company, said on Tuesday that rising prices for grain, the key raw material for feed, don’t show any hint of cooling off, forcing it to cut other costs.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
Marketers of fake meats already know that how lab-grown products are advertised has a big impact on consumer perceptions, which is why they pivot away from science to claims about helping save the planet.
Several Israeli start-ups have joined a handful of companies around the globe trying to develop lab-grown meat, something they see as a solution to the needs of the world’s growing population and demand for food.