It’s seemingly abundant, yet surprisingly scarce; rarely prioritized in public policy, yet as essential as oil for supporting our lifestyles. And if water ‘runs out,’ it could signal the ultimate disaster.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
Marketers of fake meats already know that how lab-grown products are advertised has a big impact on consumer perceptions, which is why they pivot away from science to claims about helping save the planet.
Several Israeli start-ups have joined a handful of companies around the globe trying to develop lab-grown meat, something they see as a solution to the needs of the world’s growing population and demand for food.