Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin
Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info
Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."
The Opportunities for Fairness in Farming (OFF) Act of 2019 has the support of presidential candidates and could reshape how agricultural checkoffs operate, something animal rights groups see as a win.
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."
The op-ed, “HSUS, R-CALF, OCM: Guilt by Association?”, raises questions and makes false insinuations about the relationship between the two organizations and OCM’s sources of funding, according to Joe Maxwell.
Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.