Pinkeye has long been a costly nuisance with reduced beef production in the form of lower weight gain, milk production, body condition, and eventually even poorer reproduction can result from eye infections.
Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin
Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.
The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
While the cattle industry continues to refine preventive measures, treatments and overall management, feedlot morbidity, mortality and costs associated with bovine respiratory disease (BRD) stubbornly refuse to improve.
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info
Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."
The Opportunities for Fairness in Farming (OFF) Act of 2019 has the support of presidential candidates and could reshape how agricultural checkoffs operate, something animal rights groups see as a win.