Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.
Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
“It seems to me that the folks who want to buy vegan burgers...they would appreciate it not being labeled as meat or a meat food product,” said Andy Gibson, Mississippi’s Commissioner of Agriculture and Commerce.
Attacks against the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF) and the Organization of Competitive Markets (OCM) are called “desperate” and “coordinated,” says David Muraskin.