Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.
Randall Debler was having a busy week, more than usual. He lives in the Kansas Flint Hills, Running Rock Hill Ranch with his wife, Erin and their three children. It's near Alma, about an hour-and-a-half west of Kansas
The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Researchers from the College of Veterinary Medicine have developed a faster, more efficient method of detecting Shiga toxin-producing E. coli, or STEC, in ground beef, which often causes recalls of ground beef.
Skin tests that can distinguish between cattle that are infected with tuberculosis (TB) and those that have been vaccinated against the disease have been created by an international team of scientists.