With help from cattle producers through the Florida Cattle Enhancement Fund, UF/IFAS researchers hope to develop Brahman cattle that can tolerate heat better, produce more tender meat and improve their fertility.
The University of Florida Institute of Food and Agricultural Sciences is showing small cow-calf producers how using the latest reproductive research leads to larger profits.
Under the "Fresh From Florida" marketing campaign offered by the state's agriculture officials to stores and consumers, people are encouraged to buy things that are grown and raised in the Sunshine State, but beef isn't one of those products, yet.