Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
The conference will take place in six meetings at various locations across Kansas.
Producers should focus more on parasite control and less on medicated feeds for dealing with diseases.
A K-State veterinarian discusses how common the viral disease can be in the cow herd.
Still a lot of rain is needed to end the long-lasting drought in the Southern Plains.
But a majority of the country is still covered by some form of drought.
Schaff Angus Valley has set another world record price for a bull after selling SAV America 8018 for $1.51 million.