Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
NASS reports in the 2017 Census of Agriculture that 36% of U.S. farms have beef cows, with the average herd size 43.5 head. Smaller operations, however, are declining.
While it's still fresh in your mind, now is the time to make changes to your farm or ranch record keeping system. There are many programs available to help you organize your financial information.
The early winter storm in late October brought timely and much-needed rain to much of Oklahoma and sharply reduced drought conditions. Feeder cattle prices jumped sharply from the low two weeks ago during the storm.
