Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
Californians will vote on Proposition 15, which is billed as tax reform, except neither side can agree on exactly what gets reformed. Farmers and ranchers are rightly wary of the repercussions.
The California Cattle Council has launched Resilience 2020, a combined effort to reassure consumers that California ranchers are well-positioned to produce an ample supply of the safest, most sustainable beef anywhere.
As the political discussions continue, it’s important to not lose sight of the basic economic principles that are the foundation for all trade.
The Center for Consumer Freedom ran a full-page ad in The Wall Street Journal this week asking if fake meats need Prop 65 labels.
Snow expected to move into the Midwest.
Labeling and marketing tatics of cotton-candy flavored grapes are dishonest at best.