Rapidly-growing Latin American countries hold tremendous potential for U.S. meats. A product showcase in Columbia last month allowed 56 exporting companies to visit with more than 140 meat buyers from 18 countries.
Many in the cattle industry attended Cattle Industry Summer Business Meeting in Denver, with NCBA adopting policy positions on issues like international trade, tax reform and modernizing the Endangered Species Act.
With the price of a high-quality beef dinner topping $100, options for many beef-loving Taiwanese diners have narrowed, and restaurant operators are struggling to find menu options for the full economic spectrum of their customers.
The U.S. Beef China Roadshow, organized by the U.S. Meat Export Federation (USMEF) with support from the Nebraska Beef Council. brought exporters and importers together in Beijing, Shanghai and Guangzhou.
Adapting market development programs for U.S. pork, beef and lamb to a COVID-impacted world and meeting the changing needs of international consumers were dominant themes of the USMEF Strategic Planning Conference.