There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.
When Smirnoff touted its No. 21 vodka as free from GMO corn, a Kansas farming couple swept Smirnoff products from the shelves of their liquor store. The result? A wave of support from farm country and beyond.
With many farmers markets around the U.S. shut down to respect the need for social distancing and decrease the spread of COVID-19, thousands of growers are left with no market and no options for their products.