McDonald’s Corp. gave a cool reaction to Burger King’s proposal to sell a hybrid “McWhopper” sandwich for charity, suggesting the two companies should aim higher in an attempt to “make a difference.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
Burger King is starting a pilot project in 59 restaurants to start selling a plant-based Whopper and if successful the Impossible Whopper could be found in more than 7,000 locations nationwide.