Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
The beef cattle industry will receive $5.1 billion of CFAP funding to partially offset 2020 losses due to COVID-19. USDA expects to begin sign-up in early May and distribute payments by late May or early June.
It is disconcerting to watch as a few become disruptive at a time when the beef industry is realizing very positive progress in moving to satisfy the most important aspect of any business – the customer.