It۪s bad enough wading through rhetorical swamps teeming with PR-ese written by animal activist screechers. But since when did the mainstream media become their press agents?
Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
There is a gigantic disconnect between the promise of lab-grown "meat" tissue as a substitute for animal agriculture and the volume of media coverage.
With a growing segment of consumers convinced that anything made without meat is somehow healthier, food companies are jumping onboard the faux foods bandwagon.
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
Local food is all about the experience and Leroy Shatto has had the experience of a lifetime since starting Shatto Milk Company five years ago.
It’s time for serious pushback on the ongoing narrative that raising livestock and eating meat is why the world faces environmental and public health problems — and it starts with producers.
A group of Canadian grad students have an intriguing idea: Cities that want to ‘green up’ their ecological footprints, should consider local beef production.