Cattlemen interested in gaining more value per pound will do well to follow millennials’ lead.
Millennial Listening Panel helps beef checkoff define opportunities.
How can the industry assure that the nation's 20- and 30-somethings remain loyal to the traditional range of animal foods? It's easy: Just give them everything they want ‚Äî and more.
A new logo, digital hub and stories about the people behind beef production will introduce the 25-year-old “Beef. It’s What’s For Dinner.” campaign to a new generation of consumers.
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info
Nearly 100,000 thousand barbecue-loving consumers joined the beef checkoff in our nation۪s capital for an event where everyone agreed: Barbecues are fun!
Advertising has always been about telling us what we want to hear, while selling us what we really don't need. And even today's plugged-in, trendy Millennials are as susceptible as the rest of us.
While food companies are currently focused on millennials – because they currently have the buying power – Generation Z is looming on the not so distant horizon.