Initiatives funded by your checkoff aim to document beef's sustainability attributes.
Canada’s ranches and feedlots have become ground zero in the movement to provide verified sustainable beef because of two important factors.
The term “sustainability" means different things to different people, so before we can make sustainability claims, or demonstrate progress toward sustainability goals, we need objective measurements.
The Nature Conservancy and Nestlé Purina are collaborating with Cargill to improve water sustainability in the beef supply chain.
The U.S. CattleTrace mission is to develop and manage a nationally significant, robust and globally accepted voluntary animal disease traceability system for all cattle entering commerce.
McDonald's Canada announced the first representative for the McDonald’s Flagship Farmer Program, a global initiative to amplify stories of exceptional rancher who exemplify best practices in beef production.
Price, food safety and product quality are the most important factors the beef industry should focus on to increase beef demand.
Cargill launches “BeefUp Sustainability,” an initiative committed to achieving a 30% greenhouse gas (GHG) intensity reduction across its North American beef supply chain by 2030.