Launch of the Green New Deal was derailed by "farting cows" headlines, which may have created more long-term damage to your business than the proposed environmental plan.
Advertising has always been about telling us what we want to hear, while selling us what we really don't need. And even today's plugged-in, trendy Millennials are as susceptible as the rest of us.
We know how that death match turns out. If 'science' is the signal, and 'celebrity' the noise, it sure seems like noise beats the [expletive deleted] out of science like a cheap rental car.
"The headlines during COVID-19 make the packer an easy target," writes Kate Miller. "This is just the continuation of a trend 150 years running with cattlemen, and we have ramped up our efforts with keyboards in hand."
Like it or not, for beef production to expand, the economics of the beef cow needs to have a threefold increase in net returns to compete with crop production.
Anti-meat crusaders – equipped with faulty logic and cherry-picked statistics that villainize beef producers – think they wear a crown of moral authority.
Welcome to the next meme anti-industry activists and veggie advocates alike will be rolling out in the never-ending campaign to demonize animal foods, and the people who consume them.
