Beef producers need to think globally.
Consumers have more opportunities to express their opinion about the food they buy and eat.
Small and midsized beef operations can find opportunities to profit.
Today’s producers need to understand the challenges of the grass industry, the cow industry and the beef industry.
The key comparative advantages currently enjoyed by North America’s integrated industry include a strong trust and premium being placed on their grain-finished beef.
The intensity of the global competition for red meat market share was brought home vividly for a dozen U.S. leaders of state and national agriculture organizations who recently completed a visit to the Middle East and Europe sponsored by USMEF.
While sales of U.S. beef in South Korea have been on the upswing this year, USMEF has identified a niche in that country’s economy – small and mid-size supermarkets.
The cow-calf business is not a simple business with cookie-cutter solutions.