Few producers in the U.S. even want to consider the fact that alternative proteins (aka “fake meat”) are a threat to their business in the foreseeable future. We want to try to change your mind on that.
Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
As attention to alternative protein grows, China could hold the answer to whether it's a growing market that could eat away at demand for traditional meat sources. John Phipps explains in Customer Support.
Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.