As technology transforms the meat business, the impacts will resonate throughout the supply chain.
A third generation ranch in Japan that specializes in Wagyu genetics is partnering with a California-based lab-grown meat startup.
State cattlemen’s groups and national organizations representing beef producers shared their concerns with lab-grown meat labeling and safety to two government agencies.
Forget about loss of topsoil or the retreat of polar ice caps. What’s disappearing even faster is the public’s trust in government and business. Here is one small effort at an antidote.
Burger King is starting a pilot project in 59 restaurants to start selling a plant-based Whopper and if successful the Impossible Whopper could be found in more than 7,000 locations nationwide.
Last month your industry launched a program to help counter the environmental and animal welfare concerns by highlighting how cattle are raised under BQA guidelines.
Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
The founder of Impossible Foods says "cows aren't getting any better at making meat." He needs to take a closer look at his competition.