Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
Clinical depression is a worldwide scourge, and while some mental health authorities point to modern lifestyles as a key risk factor, a new study suggest a simple, yet effective treatment.
A relatively new system of producing animal feed leverages modern technology to capitalize on one of Nature’s oldest and most basic processes: The flies that feed on decaying food waste.
If more proof were needed that veganism is primarily a feel-better guilt eraser for a small slice of affluent folks in the U.S. and Europe, that evidence has arrived. And just in time for the holidays!
Forget about the (alleged) cancer-causing properties of red meats. As the summer season arrives, backyard barbecue aficionados now have to worry about how they cook the meat.
It?s painful, it?s never seems to end, and it?s almost impossible to eliminate. No, we?re not talking about political campaigning; that?s a reference to gout. And guess which food is Culprit No. 1?
A recent study that didn’t condemn red meat drew outrage from numerous self-proclaimed health authorities. But a prominent M.D. has now weighed in with the opposite opinion.
A group of Canadian grad students have an intriguing idea: Cities that want to ‘green up’ their ecological footprints, should consider local beef production.