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Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.

Consumer perceptions of beef quality involve what you produce, and also how you produce it.

In this commentary Greg Hanes, CEO of the Cattlemen's Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.

State beef councils join with the national Beef Checkoff Program to support a new retail beef marketing program to increase U.S. beef sales.

The beef checkoff returns $11.20 on every dollar invested in the program and has been around for 30 years.

Read letters from Beef Today's readers.

Successfully communicating factual information about BSE and the firewalls in place to protect the food supply has now made BSE announcements ho-hum events.

What are the consequences when a state checkoff organization cedes authority to USDA? The text of a new agreement established at the tail-end of 2016 erases boundaries and could carry implications for the entire U.S. commodity checkoff system.