Research conducted by NCBA finds at least one-third of surveyed consumers believe that plant-based fake meat products contain at least some real beef.
An article by Consumer Reports this week shows again, how complex scientific information can be misrepresented in order to influence the reader’s beliefs about the meat industry.
Survey shows global consumers care about their food, but they don't know the meaning of many food labels.
A Consumer Reports study released yesterday includes misleading information that could increase consumer confusion about food safety heading into the Labor Day weekend, say beef safety experts.
Both the United States Cattlemen’s Association and National Cattlemen’s Beef Association agree that "fake meat" labeling needs to be addressed.
Millennial Listening Panel helps beef checkoff define opportunities.
How many times have you been grocery shopping or watching your favorite television program and you see and/or hear that organic is better? Grain-fed tastes better? Grass-fed is healthier?
Two cattlemen’s organizations are debating what to call lab-grown “meat,” and within that debate is who should regulate the emerging product and possible competitor to beef.