Both the United States Cattlemen’s Association and National Cattlemen’s Beef Association agree that "fake meat" labeling needs to be addressed.
State cattlemen’s groups and national organizations representing beef producers shared their concerns with lab-grown meat labeling and safety to two government agencies.
Two cattlemen’s organizations are debating what to call lab-grown “meat,” and within that debate is who should regulate the emerging product and possible competitor to beef.
A third generation ranch in Japan that specializes in Wagyu genetics is partnering with a California-based lab-grown meat startup.
Burger King is starting a pilot project in 59 restaurants to start selling a plant-based Whopper and if successful the Impossible Whopper could be found in more than 7,000 locations nationwide.
As we often find out after the fact, energies dedicated to react and repel tactics tend to be wasted. Consumers will ultimately drive demand for any product.