Millennials have a positive view of including animal fats in their diets and are acting on that preference, according to a recent survey from Coast Packing Company and Ipsos Research.
How can the industry assure that the nation's 20- and 30-somethings remain loyal to the traditional range of animal foods? It's easy: Just give them everything they want — and more.
Advertising has always been about telling us what we want to hear, while selling us what we really don't need. And even today's plugged-in, trendy Millennials are as susceptible as the rest of us.
When feedlot and dairy workers enjoy their jobs, feel empowered to make decisions and understand the reasons behind their tasks, they are most likely to provide good animal husbandry.
