Big strides have been made since the Beef Quality Audit of 1991 pointed out changes needed to meet consumer demand. At the Feeding Quality Forum, a Certified Angus Beef executive talked about responding to those needs.
Moving from his Nebraska ranch to Washington D.C., was an eye-opener for Greg Ibach, USDA undersecretary of marketing and regulatory programs, when he saw how much food labeling says to beef consumers.
Great beef starts with seedstock focus, which is daily life for Art and Stacy Butler of Spring Cove Ranch in Idaho. For more than a century, the Butler family has raised registered Angus seedstock on the western range.