Big strides have been made since the Beef Quality Audit of 1991 pointed out changes needed to meet consumer demand. At the Feeding Quality Forum, a Certified Angus Beef executive talked about responding to those needs.
Spring Cove Ranch of Bliss, Idaho, and Purath Angus Farm of Red Lake Falls, Minnesota, were both honored as Century Award recipients during the 2019 Angus Convention in Reno, Nevada.
Moving from his Nebraska ranch to Washington D.C., was an eye-opener for Greg Ibach, USDA undersecretary of marketing and regulatory programs, when he saw how much food labeling says to beef consumers.
The Certified Angus Beef ® brand closed its books September 30, ending the rollercoaster fiscal year with 1.175 billion pounds in sales and new opportunities to serve its partners.
Current dynamics–with a worldwide pandemic and market disruptions--are an exclamation point on the need for new sources of optimism in the beef market.
Great beef starts with seedstock focus, which is daily life for Art and Stacy Butler of Spring Cove Ranch in Idaho. For more than a century, the Butler family has raised registered Angus seedstock on the western range.
