Jeff Bezos is a beef stakeholder. The founder of Amazon with a net worth of $87 billion—give or take a billion—has a vested interest in how your cattle are raised.
The clearance of land for cattle pasture is responsible for 80 percent of the forest destruction in the Amazon, according to data from Yale University.
Brazilian reporters claim JBS SA has been buying cattle from ranches grazing cattle on deforested land in the Amazon, a practice forbidden by the Brazilian government.
Citing heightened concerns about environmental preservation and sustainable beef production, JBS SA is using satellite technology to monitor suppliers.
The business world was startled last month when Amazon announced plans to acquire Whole Foods, but analysts say it’s just more evidence of Amazon’s ambitious expansion into the food business.
