The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."
The op-ed, “HSUS, R-CALF, OCM: Guilt by Association?”, raises questions and makes false insinuations about the relationship between the two organizations and OCM’s sources of funding, according to Joe Maxwell.
Attacks against the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF) and the Organization of Competitive Markets (OCM) are called “desperate” and “coordinated,” says David Muraskin.