The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Beef Checkoff committee members in each committee heard presentations from Checkoff contractors during its summer meeting. These detailed how programs, research and education have creatively changed to drive beef demand.
Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin