With the recent action by the U.S. Department of Agriculture (USDA) in releasing their amended Mandatory Country-of-Origin Labeling (COOL) rule, it seems COOL is once again the talk of the sale barn and the cafe.
The National Cattlemen's Beef Association (NCBA), which receives 82 percent of its annual revenues from government-mandated producer assessments under the national Beef Checkoff Program, is most likely using those gover
In a report required in the 2014 farm bill, the U.S. Department of Agriculture has said there is "no measurable benefit" to consumers as a result of the mandatory country-of-origin-labeling (COOL) law.
Mandatory Country Of Origin Labeling (COOL) is back in the news. Dropped after WTO rulings and predictions of financial losses, the controversial labeling issue has resurfaced in a lawsuit against the USDA.