The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Beef Checkoff committee members in each committee heard presentations from Checkoff contractors during its summer meeting. These detailed how programs, research and education have creatively changed to drive beef demand.
Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin
Stressed cattle have elevated nutritional requirements and decreased appetite. A double whammy when all you want is for them to eat, grow, and not get sick. Having the right supplement in the pen can be a life-saver.
Randall Debler was having a busy week, more than usual. He lives in the Kansas Flint Hills, Running Rock Hill Ranch with his wife, Erin and their three children. It's near Alma, about an hour-and-a-half west of Kansas