Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
The U.S. Department of Agriculture’s (USDA) and Food and Drug Administration (FDA) will both be involved in regulatory oversight of cell-culture food originating from livestock and poultry, also known as "fake meat."
If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient.
Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.