Great beef starts with seedstock focus, which is daily life for Art and Stacy Butler of Spring Cove Ranch in Idaho. For more than a century, the Butler family has raised registered Angus seedstock on the western range.
Research supports fat as part of a healthy diet and consumers are demanding high-quality beef, and the beef industry has seen a rebound of grade because of increased emphasis on genetics, says Dale Woerner, Texas Tech.
Everyone involved in the cow/calf sector, commercial or seedstock, exited last fall's sale season reeling from what appeared to be an inevitable storm. Skepticism quickly replaced the optimistic zeal that carried
The next step in optimizing your marketing efforts is to know details about who you are trying to reach. What are the main age groups of customers? What industry publications are they reading? Do they consume everything