Research supports fat as part of a healthy diet and consumers are demanding high-quality beef, and the beef industry has seen a rebound of grade because of increased emphasis on genetics, says Dale Woerner, Texas Tech.
The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Stressed cattle have elevated nutritional requirements and decreased appetite. A double whammy when all you want is for them to eat, grow, and not get sick. Having the right supplement in the pen can be a life-saver.