Impossible Foods Names First Chief Demand Officer
Impossible Foods has hired top consumer goods industry leader Sherene Jagla as its first Chief Demand Officer, the company said in a release.
Her appointment follows a year of record sales for Impossible Foods, the fastest growing plant-based meat brand in U.S. retail stores, the company said. In 2022, the company experienced more than 50% dollar sales growth.
Jagla joins Impossible with more than 25 years of sales, marketing and general management experience at Fortune 500 companies across the CPG and food and beverage industries. Most recently, she served as the senior vice president and general manager at Newell Brands, where she was responsible for a $2-billion business across 50 brands in 18 categories.
“Our next phase of growth requires tight integration across teams and disciplines, and Sherene knows how to do that and build organizations that scale,” Peter McGuinness, president and CEO of Impossible Foods, said in a release. “She’s transformed complex organizations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”
Prior to Newell, Jagla led sales at Kellogg’s with the world’s largest retailer, where she drove brand innovation in the U.S. and internationally. She also held senior leadership positions at personal care corporation Kimberly-Clark, where she led the commercial sales strategy across brands; retail strategy and execution firm Crossmark, where she built creative solutions for major CPG companies; and beverage company MillerCoors, where she developed breakthrough sales and marketing solutions for their largest brands and customers.
Jagla serves on the board of directors for the American Heart Association in Northwest Arkansas and as a guest lecturer at the University of Arkansas Business School, the company said.
In 2022, Impossible Foods launched new plant-based products, including Impossible Sausage Links, Impossible Wild Nuggies, Impossible Chicken Patties and Impossible Bowls, as well as a new version of its Impossible Beef product with 33% less saturated fat than beef from cows (6 grams v. 9 grams), the company said.
