Learn why sustainability is important and how you are a critical part of the solution.
Join researchers and fellow beef producers for an informative and motivating webinar. During the discussion, you’ll hear about how to enhance your operation, identify your current sustainable practices and share the beef industry's sustainability story with the modern consumer.
Highlights will include:
- Why sustainability is important
- How to identify your current sustainability practices
- How to increase your bottom line by improving the sustainability of your operation
- Why it is important to share your sustainability story with consumers
- How to share with consumers that cattle are part of the solution
Arm yourself with tools to talk about your environmental stewardship, address misinformation, boost your bottom line and ultimately, build trust with consumers.
Speakers:
Tryon Wickersham
Associate Professor
Texas A&M University Department of Animal Science
Clay Burtrum
Federation Chairman
National Cattlemen's Beef Association
Steve Wooten
Cattle Rancher
Beatty Canyon Ranch
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