Super Bull: Iowa Landmark Hereford Statue Featured in Super Bowl Ad

An advertisement from Cenex during the Super Bowl featured an Iowa town's "super bull."
An advertisement from Cenex during the Super Bowl featured an Iowa town's "super bull."
(Cenex)

An advertisement during Sunday’s Super Bowl featured a "super bull" from Iowa.

Cexex aired a regional advertisement in the Midwest touting Albert the Bull, a 30 feet tall and 45 ton Hereford bull statue found in Audubon, Iowa.

Albert the Bull is made primarily of solid concrete and was built to promote the local beef industry. It has also served as a tourist attraction since construction was finished in 1964.

In the 30 second commercial that aired during the third quarter of the big game, locals can be seen sharing stats about their "super bull."

A longer YouTube video was released by Cenex to help share this history of Albert the Bull and what he means to the community.

This isn’t the first time a Hereford bull made it into the Super Bowl commercial lineup. Back in 2014, Chevy produced an advertisement called "Romance" where a set of Hereford heifers were introduced to their new love interest.

Agriculture has been featured prominently in a number of Super Bowl ads this past decade with Dodge Ram's advertisement featuring Paul Harvey's musings in "So God Made a Farmer" being the most memorable.

 

Latest News

Archbold-Alltech Research Alliance Results Confirm Environmental Benefits of Grazing Ruminants
Archbold-Alltech Research Alliance Results Confirm Environmental Benefits of Grazing Ruminants

New six-part video series explores the cattle-grazing carbon cycle and the role of cattle in mitigating climate change.

Cassady Joins Wagyu Association
Cassady Joins Wagyu Association

American Wagyu Association names Jerry Cassady as new Executive Director effective May 1.

Join the Conversation Around Mental Health: You Just Might Save a Life
Join the Conversation Around Mental Health: You Just Might Save a Life

Promoting mental health involves fostering supportive environments, reducing stigma, providing access to care and resources and encouraging self-care. Here's how The Maschhoffs is helping their employees manage stress.

Liver Abscesses in Beef-on-Dairy Cattle are Costing Packers Big Money
Liver Abscesses in Beef-on-Dairy Cattle are Costing Packers Big Money

This growing beef-on-dairy health problem is costing packers two major things – time and money.

Markets: Cattle Trade Lower; COF Up 1.5%
Markets: Cattle Trade Lower; COF Up 1.5%

Cash cattle markets edged lower and while wholesale beef and futures markets were mixed. Cattle on Feed totals were up for the seventh consecutive month and placements lower than expected.

Peel: Fewer Cattle but More in Feedlots
Peel: Fewer Cattle but More in Feedlots

While the heifer percentage in feedlots remains above the average of the past ten years, the decline from January to April is an encouraging sign that heifer feeding is perhaps slowing.