Super Bull: Iowa Landmark Hereford Statue Featured in Super Bowl Ad

An advertisement from Cenex during the Super Bowl featured an Iowa town's "super bull."
An advertisement from Cenex during the Super Bowl featured an Iowa town's "super bull."

An advertisement during Sunday’s Super Bowl featured a "super bull" from Iowa.

Cexex aired a regional advertisement in the Midwest touting Albert the Bull, a 30 feet tall and 45 ton Hereford bull statue found in Audubon, Iowa.

Albert the Bull is made primarily of solid concrete and was built to promote the local beef industry. It has also served as a tourist attraction since construction was finished in 1964.

In the 30 second commercial that aired during the third quarter of the big game, locals can be seen sharing stats about their "super bull."

A longer YouTube video was released by Cenex to help share this history of Albert the Bull and what he means to the community.

This isn’t the first time a Hereford bull made it into the Super Bowl commercial lineup. Back in 2014, Chevy produced an advertisement called "Romance" where a set of Hereford heifers were introduced to their new love interest.

Agriculture has been featured prominently in a number of Super Bowl ads this past decade with Dodge Ram's advertisement featuring Paul Harvey's musings in "So God Made a Farmer" being the most memorable.


Latest News

Three Keys to Quality Colostrum for Beef Calves

Calves are wholly dependent on colostrum from their mothers and the instant a calf is born, a clock begins ticking on its colostrum intake that can have lasting effects on its health and productivity

12 min ago
Livestock Producers on Level Playing Field Thanks to MOU Between USDA and FDA

USDA announces the finalization of a MOU with FDA outlining responsibilities concerning the regulation of certain animals developed using genetic engineering that are intended for agricultural purposes. 

1 hour ago
Feedyard cattle
Optigrid 45 Receives Combination Approvals For Finishing Feedlot Cattle

The combination approvals allow Optigrid 45 to be used with other feed additives commonly fed to feedlot cattle, including monensin, tylosin and melengestrol.

5 min ago
Ty Bayer
Ty Bayer Is Red Angus Herdsman of the Year

Ty Bayer, Ringle, Wisconsin, was selected as the 2021 Red Angus Herdsman of the Year at the National Red Angus Open Show during Cattlemen’s Congress in Oklahoma City.

16 min ago
Feed Sustainability: Moving the Animal Protein Industry Forward

As the animal protein industry continues to find innovative ways to decrease the carbon footprint of animal products, a new resource guide may help move those efforts forward.

17 min ago
AL Ranch
Merck Announces Bovilis Nasalgen 3-PMH Intranasal BRD vaccine

Merck Animal Health has announced that Bovilis Nasalgen 3-PMH, the first intranasal vaccine, is now available to protect cattle from five of the most common pneumonia-causing viral and bacterial pathogens.

1 hour ago