Gregory Hanes Named Cattlemen’s Beef Board CEO

The Cattlemen’s Beef Promotion and Research Board (CBB) has named Gregory Hanes, formerly with the U.S. Meat Export Federation, as their new CEO.
The Cattlemen’s Beef Promotion and Research Board (CBB) has named Gregory Hanes, formerly with the U.S. Meat Export Federation, as their new CEO.

The Cattlemen’s Beef Promotion and Research Board (CBB) has named Gregory Hanes as their new CEO. Hanes comes to CBB from the U.S. Meat Export Federation, where he was most recently the vice president of international marketing programs. He also served as the liaison from USMEF to the beef industry and worked with many national and state beef organizations.

“Knowledge of beef producers and the overall beef industry is a must in this role,” notes Chuck Coffey, CBB chairman from Davis, Okla., in a news release. “Greg is well-regarded – both here in the U.S. and abroad – for his background and understanding of promoting beef and building industry relationships.”

The Beef Board oversees the Beef Checkoff and works closely with USDA, state beef councils, contractors, beef industry leaders and cattle producers.

Hanes combines a wide skill set to be a strategic leader for beef producers.

“Greg is extremely talented with a diversified skillset,” said Coffey. “He already has knowledge of the Beef Checkoff, and he’s an outstanding public speaker who clearly articulates his message, has a great work ethic and is a team builder at all levels. Most importantly, he is passionate about the beef industry. The Cattlemen’s Beef Board is elated to have him as part of the team.”

From 2006 to 2009, Hanes was the director of the USMEF’s Tokyo office, where he was responsible for all activities occurring in Japan.

Hanes is also currently the chair of the U.S. Agricultural Export Development Council (USAEDC), a group of 80 U.S. commodity trade associations, farmer cooperatives and state regional trade groups, representing the interests of growers and processors of U.S. agricultural products.

Hanes holds a masters degree in international management with an emphasis in marketing from the Thunderbird School of Management at Arizona State University in Phoenix, Ariz., Hanes also holds a B.A. in economics from Colorado College. Hanes was born and raised in Cheyenne, Wyoming.  
 

Related Articles: 

California Cattlemen Approve $1 Per Head Funding For Cattle Council

New Dishes Help Distinguish U.S. Beef, Pork from Growing Competition

New Concepts for U.S. Pork and Beef Dishes Offered at Foodex Japan

 

Latest News

Tyson Announces Support for U.S. CattleTrace

Beef industry efforts to develop a voluntary animal traceability system gained significant traction today as Tyson Fresh Meats becomes the first beef processor to invest in membership to U.S. CattleTrace.

BT_Red_Angus_Bulls
Bull Breeding Soundness Evaluations

Before bulls are turned out this spring a complete breeding soundness evaluation (BSE) should be conducted by a veterinarian, including a physical examination, reproductive tract examination, and semen evaluation.

Mushrush_Argentina_Heifers
Keeping the First Calf Heifers on Track

Heifers conceiving early in their first breeding season will have increased lifetime production and efficiency. It is critical heifers attain enough weight to initiate their first estrous before the onset of breeding.

Stepped-Up Basis Repeal Would Be Detrimental to Ranches

Study says this tax increase, whether via tax at death or carryover of basis, will have negative impacts on family-owned businesses, US gross domestic product, and job creation both in the immediate and long term.

Nutrition Communications Workshop in Iowa

The Iowa Beef Industry Council (IBIC) recently hosted a nutrition communications workshop for dietetic graduate students enrolled in the University of Iowa’s Master of Clinical Nutrition Program.

Wendy's Corporate Responsibility Efforts and New Goals

Wendy's will focus on responsible sourcing, sustainable packaging, greenhouse gas reduction and increasing diversity within its leadership, management, and franchisees.