Catalyst For Quality

Kniebel Cattle Company was at a tipping point in the mid-1990s. Like many, the fourth-generation ranch family from the Kansas Flint Hills was frustrated by a marketing system that didn’t recognize or reward quality cattle, and because of their size, their market access was limited.

The solution the Kniebel’s and hundreds of other cattle producers found was U.S. Premium Beef (USPB). Click the image below to read more about U.S. Premium Beef has influenced the entire beef chain, and spurred a focused attention on quality. 

Catalyst for Quality

 

Latest News

Research Highlights: The State of the Current Beef Consumer

This white paper, put together by the National Cattlemen's Beef Association, offers a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook. 

2 hours ago
Ben Tyner
Missing B.C. Rancher’s Family Offers Reward

Wyoming native Ben Tyner disappeared two years ago from the British Columbia ranch he was managing. His family released a video asking the public for information.

2 hours ago
Newborn calf
Selk: Calving Assistance During And After Stage II

Despite our best efforts at bull selection and heifer development, cows or heifers occasionally need assistance at calving time. Here are recommendations on when to provide calving assistance for cows and heifers.

7 hours ago
Winter bale grazing
North Dakota To Consider Voluntary Checkoff

A North Dakota state representative has introduced legislation that would make the state's additional $1 beef checkoff voluntary. It would have no impact on the national Beef Checkoff.

1 day ago
.
Greg Hanes: What Have You Done for Me Lately?

In this commentary Greg Hanes, CEO of the Cattlemen's Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.

1 day ago
Cattle and hog feeding
Profit Tracker: Steady In The Red

Cattle and hog feeding margins were little changed last week, with both recording modest losses. Beef packers saw improved margins on significant gains in wholesale beef prices.

1 day ago