Burger King Hamburger Gets a Chicken Makeover as Beef Costs Rise

cheeseburger
cheeseburger

The king of burgers is frying up more chicken these days.

Burger King Worldwide Inc. will introduce the Chicken Big King -- a double-decker fried-chicken patty sandwich with lettuce and pickles -- across the U.S. on April 19, Alex Macedo, president of the Miami-based company’s North American unit, said in a phone interview.

The new sandwich, essentially a chicken version of the Big King hamburger, was tested in markets, including Indiana, earlier this year where it sold "extremely well," Macedo said.

"As beef prices have increased significantly over the last 20 years or so consumption has gone down," he said. "Chicken is growing in consumption quite a lot."

Burger King has been trying to lure diners and boost sales with new fare, upgraded restaurant Wi-Fi service and a mobile- phone payment option. U.S. and Canada same-store sales fell 0.9 percent last year after rising 3.5 percent in 2012. In November, Burger King introduced the new Big King hamburger -- two beef patties with lettuce, onions and sauce for $3.69 -- that’s a close copy of McDonald’s Corp.’s Big Mac.

Along with the $3.59 Chicken Big King, Burger King has recently rolled out new poultry fare such as a $1 rodeo-chicken sandwich topped with fried onion rings, and a $3.79 spicy- chicken sandwich.

Restaurant chains are advertising chicken more as beef and pork costs surge. Wholesale beef prices have gained 11 percent this year and 51 percent in the past five years, according to the U.S. Department of Agriculture. Prices reached $2.4406 a pound on March 18, the most since the USDA began using its current measure in 2004.

While McDonald’s last month started selling a new bacon clubhouse burger, it also introduced two clubhouse chicken sandwiches -- crispy and grilled versions topped with grilled onions, bacon and cheddar. Earlier this week, Domino’s Pizza Inc. announced it’s selling bites of fried chicken covered in pizza toppings such as bacon and tomato.

There are more than 13,600 Burger King locations worldwide, including about 7,400 in the U.S. and Canada.

 

Latest News

Winter cattle feeding
Cash Cattle Weaker As Grain Rallies

Cash cattle prices slipped lower throughout the week as packer demand was called moderate. Grain markets posted a significant rally on the heels of USDA's report on Tuesday.

2 hours ago
Packing plant workers
Fired Tyson Managers: ‘Betting Pool’ Stories Distorted

Former Tyson Foods Waterloo, Iowa, plant managers dispute claims of how an "office pool" regarding COVID-19 was portrayed in news stories and deny it was about how many employees would contract the virus.

1 hour ago
Dream Lake with Hallett Peak in the background, at Rocky Mountain National Park.
Hi-Plains Researchers To Help Protect Rocky Mountain National Park

A Texas A&M AgriLife team will work with the Colorado Livestock Association and other stakeholders to refine and evaluate practices to reduce agricultural ammonia emissions into Colorado’s Rocky Mountain National Park.

12 min ago
AL Ranch
Beef. It’s What’s For Dinner. Launches “MBA NextGen”

MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.

8 min ago
Greg Henderson
Overall Meat Sales Higher In 2020

Meat sales - both dollar values and volume - were significantly higher in 2020. Those gains, however, came at the expense of a crippled restaurant and food service industry that may take years to recover.

9 min ago
Progressive Beef
Progressive Beef and Wendy’s® Advance Partnership

Wendy's announces 15% increase in percentage of beef sourced through Progressive Beef-certified producers in 2020; on track to meet goal of at least 50% this year.

14 min ago