Bayer Animal Health Unveils BRD Educational Video Series

Bayer Animal Health launched a new educational video series about Bovine Respiratory Disease (BRD) that discusses the many aspects of the disease and how producers can combat it. The four-part series also answers producers’ questions about this complex disease, which has become the most deadly and costly disease for producers.1

In the series, Dr. Marc Campbell, Veterinary Technical Specialist for Bayer Animal Health, discusses how producers can prepare for and combat BRD on their own operations.

“This video series is all about providing information to producers to help them on their operations,” Dr. Campbell said. “BRD is such a deadly disease for the industry, so the series talks about how producers can minimize the impact it can have on their herds.”

• Preparing for BRD: the first video of the series focuses on how producers can help reduce the risk of BRD through management practices that can help reduce stress for the animal. This can include avoiding crowding or commingling when possible, avoiding stressors around weaning, or purchasing preconditioned animals.
• BRD and Stress: the second video discusses what producers can do to help reduce stress on their operation, from the cow/calf operation to the feedlot.
• Building a BRD Protocol: the third video of the series delves into how producers can build a strong BRD protocol to have on hand should the disease strike. This includes working with their veterinarians to decide what will best fit the operation’s needs.
• Answering your BRD questions: in the final installment of the series, Dr. Campbell answers real questions that producers have asked about BRD and how they themselves can work to combat the disease. Questions that Dr. Campbell addresses include how producers can try to stop BRD on their operation, and why treating BRD with antibiotics is important to animal health.

Throughout the series, Dr. Campbell highlights how building the animal’s own immune system can help them combat infection, especially during times of stress. He also addresses how using a DNA immunostimulant and having a strong BRD protocol in place can help manage BRD.

“Education about BRD is very important because of the impact it has on cattle,” said Dr. Campbell. “We want to help producers have the tools they need on their operation to help minimize the risk of the disease and then be able to fight it when it happens.”

To access the video series, visit the Bayer Livestock Web Site.