Ag Policy

Pass it on!

Apr 21, 2016 by My Beef Checkoff
The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.

Checkoff's consumer marketing efforts

Apr 20, 2016 by My Beef Checkoff
Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use "geo-targeting" that allows us to specifically focus

Did you know...

Apr 19, 2016 by My Beef Checkoff
‚...the checkoff's extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Why don't I see more Beef Checkoff ads?

Apr 18, 2016 by My Beef Checkoff
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info

Exploring export potential

Mar 08, 2016 by Drovers
Two teams of Iowa Pork Producers Association leaders and staff returned recently from separate meat missions to the Dominican Republic, Costa Rica and Cuba.

U.S. pork exports struggle but finish 2015 strong

Mar 04, 2016 by Drovers
Despite struggling for most of 2015, U.S. pork exports posted a strong finish during December, ending a tough year on a high note. December export volume was up 3 percent from 2014. For the year, U.S. pork and pork vari

Can COOL be voluntary? Canada says 'no'

Jan 19, 2016 by Drovers
During a recent visit to Washington D.C., Canadian Agricultural Minister Lawrence MacAulay stressed that Canada does not support country-of-origin labeling, whether mandatory or voluntary.

Meat of the Matter: Snack attack

Jan 18, 2016 by Drovers
A pair of innovative marketers may have found a way to address consumer concerns about health and the environment with a simple strategy: open package, consume product.