U.S. Beef Exports to Taiwan on Record Pace; Will Exceed $500M in 2018
Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific, recently addressed U.S. beef producers and exporters on the remarkable growth of U.S. beef exports to Taiwan.
In the first three quarters of 2018, export value to Taiwan had already nearly matched last year's record of $410 million. By year's end, exports will exceed $500 million - more than doubling the total from five years ago. Listen in to Haggard's audio report below:
Haggard, whose body of work in Taiwan spans more than 30 years, notes that chilled U.S. beef is very popular with a wide range of Taiwanese restaurateurs—from high-end steakhouses to hot-pot restaurants and burger stands.
Supermarket customers in Taiwan are also much more comfortable purchasing U.S. beef and cooking it at home, compared to his early days working in the market, Haggard says.