My Beef Checkoff

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Recent Stories by My Beef Checkoff

Pass it on!

Aug 18, 2016 by My Beef Checkoff
Bill Barthle, 3rd generation rancher in San Antonio, Fla., says the checkoff helps explain to consumers how U.S. beef is produced. He feels increasing that knowledge and the demand for beef will play a crucial role in p

Pass it on!

Apr 21, 2016 by My Beef Checkoff
The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.

Checkoff's consumer marketing efforts

Apr 20, 2016 by My Beef Checkoff
Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use "geo-targeting" that allows us to specifically focus

Did you know...

Apr 19, 2016 by My Beef Checkoff
‚...the checkoff's extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Why don't I see more Beef Checkoff ads?

Apr 18, 2016 by My Beef Checkoff
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info