Dan Murphy
Recent Stories by Dan Murphy
Dan Murphy: A Better Climate Calculus
Dec 06, 2019 by Dan Murphy
Sure, you can believe that wolfing down an Impossible Burger is the ticket to saving the world from climate disaster. Or, you could recognize there are far better ways to achieve that goal.
Dan Murphy: Doctor’s Orders - Eat Meat!
Dec 04, 2019 by Dan Murphy
A recent study that didn’t condemn red meat drew outrage from numerous self-proclaimed health authorities. But a prominent M.D. has now weighed in with the opposite opinion.
Organic GMOs?
Nov 29, 2019 by Dan Murphy
Could genetically modified crops become a thing one day soon? Don’t dismiss the possibility, as newer gene editing techniques now parallel ‘natural’ crop mutations that increase productivity.
Dan Murphy: Farm Payment Failure
Nov 19, 2019 by Dan Murphy
The billions that have been earmarked — some would say needlessly — to offset famers’ losses in the trade wars … turns out they might not be helping the very folks who need help the most.
Dan Murphy: Defeating Depression
Nov 14, 2019 by Dan Murphy
Clinical depression is a worldwide scourge, and while some mental health authorities point to modern lifestyles as a key risk factor, a new study suggest a simple, yet effective treatment.
Dan Murphy: Our basic problem
Nov 12, 2019 by Dan Murphy
Researchers say modern dietary changes, like veganism, are incompatible with the human physiology that evolved over millions of years.
Dan Murphy: Zebra On The Menu?
Nov 05, 2019 by Dan Murphy
An Australian firm is planning to market ‘cruelty-free’ zebra meat —a product cultured from a cellular substrate, not actually harvested from the iconic African species. Two words: Good luck.
Dan Murphy: Alt-Meat Vs. Biofuels
Oct 30, 2019 by Dan Murphy
We need a framework to better understand how marketing of the alt-meat category has created public perceptions about its environmental and dietary impact. Here’s how: think biofuels.
Dan Murphy: False and Deceptive Positioning
Oct 25, 2019 by Dan Murphy
Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
Dan Murphy: Fake Meats Are Too Processed and Too Pricey
Oct 24, 2019 by Dan Murphy
Let’s stop pretending why people get excited about alt-meat introductions. The reason is pretty simple: Consumers are convinced they can save the planet just by (slightly) changing their diets.
Dan Murphy: Trashing Industry's Four-Letter Word
Oct 23, 2019 by Dan Murphy
An activist group is resurrecting a campaign from the past: A boycott of veal, and its accusations are as far-fetched now as they were 20 years ago.
Dan Murphy: A Study To Savor
Oct 18, 2019 by Dan Murphy
Does a single study counterbalance the tsunami of ‘research’ suggesting that red meat has all the health benefits of radioactive waste products? No, but it’s a damn good start.
Dan Murphy: Cameras on Every Corner
Oct 17, 2019 by Dan Murphy
What if producers had surveillance footage in barns, pastures and holding pens, cameras that tracked how animals are treated 24/7?
Dan Murphy: In Praise of The Range
Oct 14, 2019 by Dan Murphy
One aspect of our global ecosystem that’s consistently, ignored, abused and neglected is the Earth’s rangelands. For the sake of animal agriculture — and the health of the planet — that needs to change.
Dan Murphy: A Love Affair With Labeling
Oct 11, 2019 by Dan Murphy
New research shows consumers are not only lackadaisical about reading food labels, but when they do they're not coming away with highly accurate information.