Sure, you can believe that wolfing down an Impossible Burger is the ticket to saving the world from climate disaster. Or, you could recognize there are far better ways to achieve that goal.
A recent study that didn’t condemn red meat drew outrage from numerous self-proclaimed health authorities. But a prominent M.D. has now weighed in with the opposite opinion.
Could genetically modified crops become a thing one day soon? Don’t dismiss the possibility, as newer gene editing techniques now parallel ‘natural’ crop mutations that increase productivity.
The billions that have been earmarked — some would say needlessly — to offset famers’ losses in the trade wars … turns out they might not be helping the very folks who need help the most.
Clinical depression is a worldwide scourge, and while some mental health authorities point to modern lifestyles as a key risk factor, a new study suggest a simple, yet effective treatment.
An Australian firm is planning to market ‘cruelty-free’ zebra meat —a product cultured from a cellular substrate, not actually harvested from the iconic African species. Two words: Good luck.
We need a framework to better understand how marketing of the alt-meat category has created public perceptions about its environmental and dietary impact. Here’s how: think biofuels.
Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
Let’s stop pretending why people get excited about alt-meat introductions. The reason is pretty simple: Consumers are convinced they can save the planet just by (slightly) changing their diets.
Does a single study counterbalance the tsunami of ‘research’ suggesting that red meat has all the health benefits of radioactive waste products? No, but it’s a damn good start.
One aspect of our global ecosystem that’s consistently, ignored, abused and neglected is the Earth’s rangelands. For the sake of animal agriculture — and the health of the planet — that needs to change.
New research shows consumers are not only lackadaisical about reading food labels, but when they do they're not coming away with highly accurate information.
