When the topic of sustainability comes up cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss – primarily because it’s so often raised with bad intentions and worse information.
Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."
The Cattlemen's Beef Board will invest approximately $40.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during 2020.
Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.