The Beef Checkoff and fifteen state beef councils won a major court victory as the U. S. District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA.
Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."
When the topic of sustainability comes up cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss – primarily because it’s so often raised with bad intentions and worse information.
Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."