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For technology to have value, it must be predictive in both the sick and healthy to minimize treating healthy calves and find those sick calves early.

As many operations look to navigate the challenges imposed by Covid-19, it seems timely to consider the value of a system built around optionality.

We often consider the saving or revenue opportunity from technology, but this data reveal where the unexpected opportunity lies in the middle, preventing unnecessary treatment or finding calves we didn’t know were ill.

The number of sensor based technologies available to livestock producers continues to advance. Today there are machines and sensors being used to replicate human observation related to sight, sound and even smell.

Which is more financially advantageous on your ranch if the average is the same, uniformity from top to bottom or bottom-end discounts offset by premiums from top-end excellence?

New research highlights the ability of behavior monitoring to predict disease while enhancing health outcomes and making the pen rider's job easier.

Imagine how valuable a technology could be in your animal health program that provides a daily list of calves not visiting the feed bunk or water tank in the last 24 hours.

Our view or definition of traceability and the process involved shapes our perspective of the premium and implementation cost.