Despite significant import restrictions, Australia is currently one of the fastest-growing markets for U.S. pork.
Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific, discusses some of the factors driving this tremendous growth, including Australia's rising per capita pork consumption and the country's shifting demographics.
Last year U.S. pork exports to Australia topped 80,000 metric tons (mt), valued at $227.3 million. The U.S. also gained significant market share, climbing from 40 to 46 percent of Australia’s total pork imports.
Through April of this year, U.S. market share has climbed above 50% as exports to Australia increased 37% year-over-year in volume (37,979 mt) and 21% in value ($98.6 million).
Haggard notes that this impressive growth has been achieved despite the fact that U.S. pork must be cooked before entering the Australian marketplace, so demand is driven by U.S. raw material destined for further processing and for processed U.S. pork products.